Dana White Talks UFC TV Deal In South Africa
Posted on 12 Jun 2012
by MMAScoops.com Staff
UFC president Dana White stated today that the company recently set its sights on South Africa and is close to launching a broadcast deal in the African country of nearly 50 million people. Here is what he had to say…
"We've been working on India, and we're already on television there. And we're going to bring a live event there very soon. But literally three days ago – we're about to launch a deal down in South Africa.
Actually, mixed martial arts is huge in South Africa right now. There's a show down there now that I just heard about that's doing [1.2 million] viewers every time it's on. The sport is booming all over the world, and South Africa is next. That's where we're going."