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MMAScoops.com: IFL Adds CytoSport's 'Muscle Milk' As Partner
Posted by MMAScoops.com Staff on 07/31/07 at 12:57 PM
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Press Release - Tuesday, July 31 2007 - 12:47 PM
INTERNATIONAL FIGHT LEAGUE ADDS CYTOSPORT’S “MUSCLE MILK” BRAND AS AN OFFICIAL
CORPORATE PARTNER
NEW YORK, July 31, 2007 – The International Fight League (OTC.BB: IFLI), the
world’s number one professional mixed martial arts league, announced that
CytoSport’s “Muscle Milk” brand has joined as the latest IFL corporate
partner. The partnership will include in-arena and television signage, a year-
long promotional campaign and a national grassroots campaign involving IFL
athletes and coaches. Selected IFL athletes will also wear a Muscle Milk patch
on their shorts as part of the IFL athlete/partner patch program and appear in
a Muscle Milk TV campaign. The partnership will kickoff at this week’s IFL semi-
finals at Continental Airlines Arena in East Rutherford, New Jersey.
“CytoSport is one of the leaders not only in cutting edge performance/
functional food nutrition but also in education of athletes in the correct
usage of products, and we are proud to be able to partner with them to both
grow our brand and the Muscle Milk name,” said Gareb Shamus, IFL co-founder and
CEO. “It will be a pleasure to work with them and the other emerging brands on
our corporate partner roster to grow the sport of MMA to a larger audience.”
“The IFL is a great vehicle to reach our core Muscle Milk demographic with
their emerging, rapid growing sport. While a competitive/ contact environment,
we appreciate that the IFL has gone to great lengths to minimize the
potentially harmful aspects of this unique sport,” said Mike Pickett, COO,
CytoSport (the maker of Muscle Milk).
A mainstay of effective and convenient nutritional programs for serious
athletes, Muscle Milk helps promote efficient fat burning, lean muscle growth
and fast recovery from exercise. Muscle Milk is arguably America’s favorite
protein. CytoSport has worked with prominent athletes such as the Minnesota
Vikings Adrian Petersen and Hall-of-Famer Jerry Rice.
Muscle Milk joins other IFL partners that include HeadBlade, Vitamin Energy,
Microsoft Xbox, Sandals Resorts, V2 Vodka, Fairtex Equipment, the USO, USA
Wrestling and Dale and Thomas Popcorn, as well as media partners Warner Home
Video, FSN and MyNetworkTV.
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